Hollywood’s Chinese Theatre to Launch Immersive Esports Venue
MX4D theater seats allow players to physically experience on-screen action.
Courtesy of Tim Wang/Flickr
Earlier this week, Hollywood’s iconic Chinese Theatre announced plans to create an immersive esports venue in the Chinese 6 Theatre complex. Scheduled to open late this summer, the new esports venue will serve as a “launch pad for a network of tournament theaters beyond Hollywood.” The venue will not only function as an MX4D Motion EFX movie theatre, but also as the “first immersive spectator theater hosting competitive eSports tournaments.”
“What we are launching is just the tip of the iceberg. We see cinema operators working together as a global network of immersive MX4D esports theaters and becoming part of the fabric of competitive gaming. We are in discussions with sponsors, esports organizations and other cinema operators to join forces with the TCL Chinese Theatre as we bring this exciting capability to the world of online and live tournament play.”
— Robert K. Laity, CEO of the TCL Chinese Theatre
Produced by MediaMation, the MX4D Motion EFX cinema seats utilizes environmental effects such as motion, odors, and humidity to fully immerse spectators in the action they watch on screen. Each MX4D theater seat comes fully equipped with “moving seats, air/water blasts, leg/neck ticklers, fog, seat/back pokers, seat rumblers, and other special effects such as smoke, snow, rain and more.” This means that the audience will be able to literally experience the cold from Mei’s Blizzard or the ground shake from Reinhardt’s Earthshatter!